Google AI Ultra is a new offering from Google's AI business that costs $250 a month. The product was announced at Google IO and promises subscribers access to the very best AI features that Google can offer. It comes packed to the gills with a complete suite of AI solutions for creatives and professionals.

During Google I/O 2025, Google announced a new AI subscription plan. It's wildly expensive, but gives you access to the company's best generative AI models.

Google has announced a new AI subscription plan with access to the company’s most advanced models — and it costs $249.99 per month. The new “AI Ultra” plan also offers the highest usage limits across Google’s AI apps, including Gemini, NotebookLM, Whisk, and its new AI video generation tool, Flow.