If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

Apple (AAPL) is reportedly considering external artificial intelligence (AI) models like Anthropic (ANTH.PVT) or OpenAI (OPAI.PVT) to power Siri, according to Bloomberg reporting. TechRadar editor at large Lance Ulanoff joins Asking for a Trend with Josh Lipton to discuss what the report signals about Apple's place in the AI race and the iPhone maker's unique position as an AI laggard with a massive user base.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.