Just when it seemed clear exactly what was coming when for the new iPhones, a new part of the puzzle has become apparent.

September is approaching and so is the big follow-up event to ‘dub-dub’ day – the launch of the Apple iPhone 17 series lineup. This is going to be the Cupertino-based tech giant’s biggest hardware event of the year,

Apple is set to overhaul its iPhone launch cycle for the first time in years. As part of the reshuffle, it may not launch iPhone 18 next year, according to reports.

Apple is expected to unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, along with new Apple Watches, just a few weeks from now.

Apple might change its annual launch strategy, skipping the iPhone 18 next year, in favor of the rumored foldable iPhone.

Apple reportedly won't launch a base iPhone 18 next year until 2026 as part of a major foldable-inspired overhaul of its release strategy.

Along with the iPhone 17 lineup, Apple is expected to announce updates to the Apple Watch, AirPods, Apple TV, and HomePod.

Taiwanese electronics major Foxconn and Apple's key supplier has started production of iPhone 17 at its new Bengaluru factory

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

A leaked image of the supposed invite for Apple's iPhone 17 event has been making the rounds, and while it's likely fake, the date might be real.

Back in 2014, Apple and Samsung were fierce competitors in the U.S. smartphone market. Samsung had gained traction with its large-screen devices, prompting iPhone loyalists to demand something similar.