Meghan Markle, As Ever

Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As Ever.' And Yes, There Will Be Jam
Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change and what it represents.
Here’s why Meghan Markle’s ‘As Ever’ brand is banned from selling clothing
Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.
Everything we know about Meghan Markle's lifestyle brand As Ever
Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.
Meghan Reimagines Her Lifestyle Brand, Calling It As Ever
In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.
What to Expect From Meghan Markle's New Lifestyle Brand As Ever
Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice - Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025,
Meghan unveils As Ever, her renamed lifestyle brand
Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what appears to be a rare photo of her daughter, Lilibet.
Meghan Markle slammed for using small business' name for her lifestyle brand
After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to “snatch" the same name of a small business in NYC.
Meghan Markle expands 'As Ever' brand with exciting new offerings
Meghan Markle is set to broaden her lifestyle brand, As Ever, with a fresh range of products, marking another step in her entrepreneurial journey.The Duchess of Sussex has filed a
Meghan Markle makes her feelings very clear on beer with Duchess's latest move
Meghan Markle wants to sell alcoholic beverages except beer under her As Ever brand, which the Duchess of Sussex is preparing to launch.
'With Love, Meghan': what's behind Markle's new rebranding?
With Love, Meghan': what's behind Markle's new rebranding? "If you followed me since 2014 with the Tig, you know I've always loved cooking and crafting and gardening -- this is what I do," she said, announcing the rebrand.
Everything We Know About Meghan Markle’s Netflix Show
Well, that’s because we are mere days away from Meghan Markle’s next chapter. The former royal’s new Netflix show, With Love, Meghan, comes out next week, and this time she’s just a normal woman who can’t be perfect 24/7.
Meghan's lifestyle brand 'As Ever' is 'banned' selling clothes over copyright issue
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Meghan Markle renames lifestyle brand ‘American Riviera Orchard’ to ‘As Ever’ after trademark woes
Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, ...
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Meghan Markle’s As Ever Lifestyle Brand: Everything We Know
Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her ...