Frizzle is a game-changer for Graza, opening the door for us to reach even more home cooks across the country,”Andrew Benin, Graza CEO and Co-Founder, shared in a statement.

The olive oil company Graza launched a new high-heat cooking oil. It comes in a squeeze bottle, spray bottle, and refill jug, starting at $7.

Graza, the cult-favorite olive oil brand behind the beloved squeeze bottles, today announced its latest product innovation: Frizzle, launching exclusively on-shelf at select Whole Foods Market stores nationwide and online at graza.

The brand continues to seize on that approach, as it launches its third variety today: “ Frizzle ,” a high-heat oil intended for frying–rolling out exclusively at Whole Foods Market stores nationwide.