MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

MSNBC has announced that it’s changing its name to MS Now, and this is what both names mean and why it’s happening.

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name remained intact even after the tech company divested its stake in the channel in 2005, followed by the website in 2012.

The progressive cable news network MSNBC will formally change its name later this year to MS NOW, standing for My Source for News, Opinion, and the World.

As of mid-Monday morning, "Multiple Sclerosis" was among the top five trending topis on X after MSNBC announced its rebrand to MS NOW. The post ‘Not a Joke’: MSNBC Rebrand to MS NOW Met With Mixed Reactions first appeared on Mediaite.