The progressive news channel will also drop the NBC peacock from its brand imaging. The TV pecking order, as you once knew, is changing dramatically. For the latest proof of this, one need look no further than the doings at NBCUniversal,

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.