Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that will see the event continue to broadcast on NBC and Telemundo and stream on Peacock.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The Macy’s Thanksgiving Day Parade, Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4thof July Fireworks, as well as a new program that NBCUniversal says it will give details on at a later date.

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms until 2034, emphasizing the significance of live events in television. The also deal includes rights to other Macy’s events such as the Macy’s 4th of July Fireworks,

The 10-year agreement will expand beyond the Thanksgiving Day Parade and 4th of July Fireworks. The post Macy’s Extends NBCUniversal Deal and Adds New Program appeared first on Vital Thrills.