In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

KNOXVILLE, Tenn. — Kickoff for Vol football is still 11 days away, but Vols fans already know one thing: season tickets for ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

KNOXVILLE, Tenn. — Tennessee Athletics announced Monday that football ticket prices for the 2026 season will see an average ...

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.