AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings alongside regular movie trailers, according to The Hollywood Reporter.

AMC Theatres has added a new feature to its website that gives moviegoers a feature they have been demanding for years.

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had pre-show ads for five years.

AMC theatres plans yet another change to pre-show ads — and customers are fuming: ‘For the love of God, no’ ...