The news comes the same day the German sportswear giant Adidas did much better than it had expected to in 2024.

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...

Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the ...

In addition to ridding itself of that inventory, CEO Bjørn Gulden also confirmed 500 jobs at its headquarters have become ...

The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 billion euros it made from ...

After severing ties with controversial anti-Semitic rapper and producer Kanye West in late 2022, apparel giant adidas has ...

Adidas confirmed the complete liquidation of Kanye West's Yeezy stock, stating in an earnings call, 'that episode is behind ...

The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the ...

Adidas has officially severed its ties with controversial rapper and designer Ye, formerly known as Kanye West, after selling ...

The German sportswear giant reported better-then-expected growth of 12 percent in 2024. But Adidas executives remained ...

Adidas has announced that they had officially sold the final pair of Yeezy shoes after cutting ties with Kanye West in 2022 ...