Global performance ad agency Merkle became Adobe's first agency partner to deploy its Mix Modeler technology, which optimizes ad spend and marketing investments for clients. The tool provides access ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

Adobe today previewed the upcoming release of its Marketing Mix Modelling, an artificial intelligence-powered feature to allow marketers to better forecast and optimize marketing budget allocation ...

Are you a print subscriber? Activate your account. Director of product marketing for Mix Modeler, Adobe Lily is the director of product marketing for Mix Modeler, Adobe’s unified marketing measurement ...