The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...