Inc.'s Sarah Lynch outlines why multichannel marketing matters--and how to make your brand's messaging memorable. Sarah Lynch is the recognition program manager at Inc. She previously worked as a ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the ...