Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Update, April 16, 1:28 p.m. ET: Apple reached out to 9to5Mac with more information, which you can find below the original post. The Tech Transparency Project (TTP) has followed up on its January ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

After announcing last year that the App Store would get more ads in 2026, Apple has updated its official documentation to reveal that the App Store will indeed get more ads starting in March. While ...

Apple is watching you type App Store searches, and knows how long you take to type them. You can't turn it off. During WWDC in early June, Apple announced a raft of changes to the way the App Store ...

Article SummaryAccording to the detection system of the ASO tool Applyra, Apple changed its App Store search algorithm on ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...

Apple will soon show more than one ad inside App Store search results. When you search for an app, you will still see a sponsored result at the top. You will also start seeing sponsored apps further ...