“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Krauss, vice president of emerging ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Audire, the digital audio advertising company launched by former global ...

Between the screen and the store, there’s a growing middle ground that brands are beginning to tap: Audio advertising, which some experts say can help bridge the gap between awareness and purchase, ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

As audio continues to explode with on-demand content building on the base of traditional over-the-air radio, the Interactive Advertising Bureau is addressing the disparity between the time consumers ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Because we take music with us wherever we go and because it is the soundtrack to memorable life experiences, digital audio has a unique power to forge lasting emotional connections with consumers. For ...

During the pandemic, more consumers turned to music and podcasts for entertainment from the comfort of their homes, driving exponential growth in audio media. In fact, eMarketer estimates that U.S.

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...