Generative AI is combining with human creativity to revolutionize marketing, says Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal Group. With generative AI we are at a new frontier of ...

Marketers are always looking for new and innovative practices to attract new customers and business. And in the tech world, there are few concepts more innovative than virtual and augmented reality.

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology but also deepened our understanding of customer psychology. When I ...

Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

After working and publishing on Digital Marketing for 15 years, Luis truly believes today that Augmented Reality will change the world and how we see it. And works everyday towards that change. The ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). After launching in July 2016, the game hit its peak in August of almost 45 million ...