Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding ...

TAMPA, FLORIDA / ACCESS Newswire / May 28, 2025 / Specificity, Inc. (OTC PINK:SPTY) the digital marketing agency known for crushing industry norms and delivering hyper-targeted campaigns, has ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.