Sales execution platform Outreach has unveiled an AI-driven tool that it says will enable B2B salespeople to send emails and improve overall efficiency. The new tool, Smart Email Assist, ...

Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side ...

I have worked in the B2B Technology and CRM related areas for my entire career and the one nightmare particularly in sales and customer service operations is tracking all the customer interaction ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Communication has totally transformed in the last decade, and it ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

Email personalization is a frequently discussed topic in today’s marketing landscape, and with good reason. There is no question personalizing communications to buyers has become critical. Today’s ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...