This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Nearly half of Gen Z Brits say they prefer to end a meal with an Espresso Martini cocktail instead of an espresso, according to a new survey by Bacardi Limited, the ...

Foreseeing a spirits world transformed by two years of pandemic-based drinking, the 2022 Bacardi Cocktail Trends Report from the spirits giant and independent consultancy The Future Laboratory (TFL) ...

The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report. The Report released by Bacardi Limited, ...

To mark the anniversary, Bacardi showcases vintage advertisements from its archives that illustrate the cocktail's rise over the course of a century and the brand's storied partnership with Coca-Cola® ...

Savoury flavours, immersive experiences and bartender expertise will drive cocktail culture in 2025, the world’s largest privately held international spirits company has found. Bermudian-based Bacardi ...

While last summer may have been all about hard seltzer, this year it looks like canned cocktails are going to be to go-to drink. While seltzer will likely still be a favorite as the weather turns ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

Star Jimmy Butler are teaming up once again for the third iteration of their ongoing collaboration with Butler's premium coffee brand, BIGFACE. Building on the momentum of the Miami Rum Room Domino ...

With so many different types of rum on the market, it helps to have some guidance. See which ones online reviewers say are ...