Read the original article on Purewow. Just like how Toy Story shows the sentimentality we have for the toys from our childhood, Barbie highlights a similar nostalgia. One of the major story arcs in ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With all the pretty-in-pink glitz and glamor ...

This is Barbie’s world and we’re all just living in it. It’s certainly felt like that over the past few weeks as we’ve witnessed a full culture takeover in pink. It's been inescapable. As brand ...

The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased ...

Margot Robbie, director Greta Gerwig, and the cast of the Barbie movie on the cultural impact of the famed Mattel doll. These interviews took place prior to the SAG-AFTRA strike. When was the last ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Barbie hasn't always hit the mark, as evidenced by several hilarious nods in the new Greta Gerwig-directed film Tom Starkweather/Bloomberg via Getty, Yvonne Hemsey/Getty Barbie has been a cultural ...