“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

These are the biggest K-beauty nail trends set to dominate your feed in 2026 — including tattoo manis, "syrup nails," and ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Just before the New Year, Primark launched a Korean beauty (sometimes shortened to K-beauty) range of products offering a ...

Korean skincare has become a global phenomenon since its rise in popularity in 2015, and for good reason. Known for its innovation in ingredients and technology, viral trending releases, and glass ...

When it comes to treatments, whether it's Botox or a chemical peel, it's common practice to choose a provider close to home. But in the world of beauty tourism, things work a bit differently. Instead ...

First lady Kim Hea Kyung visited a Korean beauty event in Shanghai on Wednesday in a show of support for South Korean ...