You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The human eye does not actually see purple, as purple is not a color on the visual spectrum. Purple is a ...