Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior and technological advancements. The branding landscape is continually ...

Here’s what leaders need to know about creating a brand experience for a place, the role of data science in placemaking, and how the places of the future are being formed differently than in the past.

Advancements in artificial intelligence, most notably in generative image technology and large language models, have sparked both excitement and a wave of apprehension across numerous industries.

At its most fundamental level, an employer brand is a cultural contract between a company and a prospective employee. It’s the promise of shared values and expectations. When recruiters and hiring ...