Customers like to feel seen. They like to feel rewarded. And these feelings don’t just affect their willingness to come back; they affect their happiness. So, for a small business looking to build and ...

For years, restaurant loyalty programs were largely transactional. Guests earned points, accumulated rewards and redeemed ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Verizon launches new Simplicity plans dropping activation and upgrade fees while introducing a loyalty program with 3% back ...

Reach into your wallet or purse. Chances are you have at least one customer loyalty card in there. Regardless of which business issued it to you, the arrangements are all pretty similar: You get ...

Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.