Macroeconomic factors, like rising inflation and increasing global competition, led to trying times recently for professional service companies. As a result, many have been struggling to grow their ...

Detroit-based Compuware Corp. (Nasdaq: CPWR), the technology performance company, announced a new integration between its professional services automation software, Changepoint, and Salesforce CRM.

Back in 2016 I wrote a column about CRM in accounting and wondered if that was the year that CRM would become pervasive in the accounting profession. It turns out I was a bit premature, as the heavier ...

Bolstered by pandemic-induced budgetary changes, law firm chief marketing officers have recently been making investments in technology to help drive revenue growth. But according to one new survey, ...

Whether you are implementing a new CRM or trying to achieve greater success with your existing system, the Secrets of CRM Success Thought Leadership Series will help you be more successful. In 2021, ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...