ABOUT DSTILLERY Dstillery is the leading predictive AI audience targeting company, helping marketers reach exactly the right audience for every digital campaign. Powered by multimodal AI and its ...
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries). These two offer pragmatic solutions for a landscape without ...
Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September ...
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” ...
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated ...
New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns ...
I have been a digital marketer for over 30 years, living by the mantra of making data-driven decisions that maximize your return on ad spend (ROAS). Like any good marketer you will always be testing ...
Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.
Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...
Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.
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