Hoosier rocker John Mellencamp is helping Chevrolet sell more trucks, but he’s having less luck when it comes to selling his records. In November, Mellencamp embarked on his first major commercial ...

Chevrolet has since moved almost entirely to its approachable “Real People, Not Actors” advertising strategy, trading in celebrity endorsements for common folks you and I likely relate to. The ...

In a recent ad campaign, Chevrolet made the claim that their cars are "more reliable" than Honda, Toyota, and Ford. This claim is based on some very selective survey data that Chevy sponsored. Toyota ...

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The ...

Chevrolet is launching a new ad campaign for its 2019 Silverado 1500, with the first of three television ads airing Monday during the College Football Playoff National Championship on ESPN. The new 60 ...

Chevrolet hoped its newspaper ads for the 1973 model year of vehicles would push consumers into their vehicles to see the USA, but once upon a time, they were considered commonplace. Today, they’re ...

We recently told you that Chevrolet is kicking off a brand-new marketing campaign that centers around electric vehicles. In order to get plenty of eyes on the new ads, General Motors has chosen to run ...

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As protests spread against Russia’s anti-gay laws, the commercials are the first to include gay couples to air during the games. By Debbie Emery As millions of viewers tune into NBC tonight to ...

Things seem to get more interesting by the day for General Motors. In the latest turn of events, Chevrolet has pulled a TV ad that claimed the brand was "more reliable" than Honda, Toyota and Ford.

A new Chevrolet commercial claiming the General Motors Co. brand is more reliable than Ford, Honda and Toyota has stopped airing nationally and will stop appearing in local markets after those three ...

McCann Worldgroup’s Detroit-based dedicated Chevrolet advertising agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer. Fabio ...