The same thing happens with brand logos. What once signaled exclusivity now feels more like a loud shout for attention. It’s ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Clothing brands evolve with the times if they can, but many fail and disappear with the years. These are several once-classic ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...

Tiger Woods may no longer be wearing the Swoosh on the golf course, but he’ll still be in “Sun Day Red.” At an event Monday evening near Riviera Country Club in Los Angeles, where Woods will make his ...