Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...

How to use proof-of-concept testing to identify potential automation risks early and understand mitigation plans for each. Early adopters focus on the rewards of integrating advanced technologies into ...

TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...

New Delhi: Yabble, a YouGov company, has launched an AI image-based concept testing feature as part of its Virtual Audiences tool, allowing brands to gather rapid ...