The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Bloomberg Radio host Barry Ritholtz speaks with Peter Atwater, president of Financial Insyghts and an adjunct professor at William & Mary and the University of Delaware. He studies the impact of ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Ceylin Petek Ertekin is a Doctoral Researcher in Management (Marketing). Her research interests lie in consumer behaviour, consumer decision-making and judgments, and social media. She completed her ...

Collective wisdom dictates that online shoppers gravitate toward the highest-rated products. But new research debunks this and shows top reviews carry more sway in a customer's final buying decisions ...

As both the European Commission’s Joint Research Centre and Safe Food Advocacy Europe release reports detailing how the food industry conveys information, calls for change emerge. In September 2022, ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...