When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ofir Peretz via Getty Images As part of Typography Week at Creative Bloq, we've been ...

Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and services ...

I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...

Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.

Some brands stay fresh and relevant generation after generation. What makes certain corporate branding strategies timeless while others come and go? Take Brooks Brothers. No less a person than Abraham ...

In today’s digital world, a CEO’s personal brand is intrinsically linked to the company’s reputation. At the 6th edition of PR & Corp Comm 40 under 40 Summit 2024, industry leaders came together to ...

Branding is much more than colors and logos. Learn how to do corporate branding right to make a big impact on your target audience. If you’re like me, it’s funny memes. Twitter chats. Short, succinct ...

Boehringer Ingelheim has spruced up its image, rolling out new corporate branding that features its “first-ever brand claim” and a “standout color palette” dominated by different green hues. The new ...

A couple of years ago, when Huawei wanted to tell its story to the world, its founder and CEO Ren Zhengfei carefully selected the right text and imagery to launch its first corporate branding campaign ...

MANILA, PHILIPPINES / ACCESS Newswire / July 22, 2025 / The Jollibee Group, one of the world's fastest-growing restaurant companies, has officially launched its evolved corporate brand, marking a ...

Well, it’s official. After 17 years of being called Facebook, the social networking parent company behind Facebook, Instagram, WhatsApp and Oculus has a new name. Facebook’s corporate entity is now ...