Colostrum from cows is being touted as an immunity supplement on social media, but experts aren't sure it's necessary Armra A new wellness trend is gaining traction on social media among health ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Colostrum is a nutritious fluid produced by cows (and all mammals, humans included) immediately after ...

Wellness influencers have a new obsession: bovine colostrum. Goop and Poosh (Kourtney Kardashian’s version of Goop) have covered it, and celebrities Sophia Richie and the Kid Laroi include it in their ...

The black market for breastmilk isn’t exactly so secret anymore. Back in 2025, a TikToker boasted that she made over $13,000 by selling their breastmilk to bodybuilders, convinced that it would help ...

Bovine colostrum, the nutrient-rich milky fluid produced by cows after giving birth, is one of the latest wellness crazes to cause a buzz on social media. Sometimes called "miracle milk," bovine ...

Colostrum is sometimes called "liquid gold" or "miracle milk" because of its golden color and its precious nutritional benefits. This ingredient — derived from cow's milk — is touted by social media ...

Whether it’s greens powders, pre-workout, or psyllium husk, there are countless supplement products to choose from these days. Certain supplements and superfoods go viral overnight, and lately, it ...

Social media has been flooded with videos on colostrum, which is the milky fluid released when breastfeeding first begins in mammals. Known as “liquid gold,” colostrum is undeniably valuable for ...

Forbes contributors publish independent expert analyses and insights. Dr. Nina Shapiro is a physician writer who dispels health myths. A trend in aiming to boost one’s immune function and ...

Every year, 15 million infants are born prematurely. One million of them end up dying. In the early life of these small infants, proper nutrition is crucial. It is essential for the infants' survival ...