Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

The Artlist AI Trend Report positions the AI ??creative director as the most sought-after talent in the advertising ecosystem ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Saatchi & Saatchi won the creative mandate for Aviva after a competitive pitch, while Tuborg appointed Lowe Lintas for its ...