Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...

What if you could turn a single static image into a polished, 30-second commercial, all without hiring a production team or spending hours on editing software? Thanks to the rise of AI-powered ...

Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...