Reaching audiences and earning their trust is getting tougher as digital content creation accelerates. But honing your brand’s storytelling chops can make it easier. Storytelling is more than a ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Looking for great ROI? Investing the time to connect and build relationships with your customers yields affordable business growth. A business is nothing without customers. And yet small business ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...

Think about the last time you made a purchase using your phone. Maybe you were at a coffee shop and when your turn came, you opened your payment app, tapped your phone on the payment device, grabbed ...