The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Customer centricity eased its way into business vernacular not long ago. It means different things for different brands. Ultimately, it’s about ensuring your customer and their voice have a seat at ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity? Consumers today are a tough bunch to keep loyal. Three-quarters make some ...

Businesses must make customer service and satisfaction a top priority by fostering a customer-centric culture in order to build loyalty, engagement and overall success. Prioritizing the needs of your ...

This session takes the fundamentals of customer experiences and frames them in a strategic business context. Knowing your company, customer, and competition is vital to experience-based ...

Identify any areas within your product, processes or business model that hinder customers from fully appreciating what you offer. This could involve experiencing your company’s services firsthand. For ...

Retailers may believe they’re already well on the path to customer-centricity, and that only a few tweaks — such as making shoppers’ online activity visible to in-store associates — are needed to seal ...

Traditionally, sales and finance have operated in silos, with very different objectives. While sales teams have focused on finding customers and selling products, finance teams have focused on ...

I’m very lucky to work for a company whose whole ethos is to elevate people’s experience. As the Head of Customer Success, my role here is charged with evolving our customer experience strategy in ...