Data offers precision, creativity delivers meaning, and AI unlocks scale. Used alone, each feels incomplete. Together, they ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Data is a vital asset for modern organizations, providing insights that drive strategic decision making. And the amount of data created, consumed and stored is only increasing. Without proper ...

ITV Studios today announces a series of senior appointments to strengthen its Data & Insights and Business Development ...

Igniting Data Insights initiative launches community of practice and Technology Alignment and Collaboration Committee names ...

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to ...

If you’re reading this, there’s a very good chance your organization’s approach to data governance is the exact opposite of what it should be for the AI era. If you’ve read my prior articles, you know ...

Here are five practical success strategies to help businesses become truly data-driven by focusing on strategy, culture and simplicity over technology. Start with strategy, not tech, to become truly ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Upside’s research uncovers grocery retention challenges, revealing uncommitted shoppers and strategies to transform trial ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...