Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, ...

Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid ...

Bullish Google (GOOG) analysts have teamed up with Comscore to largely neutralize that horrific Google Comscore report, with analysts citing anecdotal reports from search engine marketers who say that ...

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps ...

Are you ready for a revolution? Today, after 3 years of machine learning development in stealth, BloomReach reveals its big data solution for website relevance optimization. BloomReach is capable of ...