Nestlé's hybrid team responds to several trends impacting marketers in packaged foods and beyond, including a demand for better deals with ad-tech partners — such as more leverage with the duopoly — ...
Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of ...
Called the Global Digital Media Center of Competencies (DCoC), it’s being led by Nestlé's global head of sales and e-business, Sebastien Szczepaniak, alongside global head of marketing and consumer ...