Defining a personal brand can be both challenging and rewarding, and it’s more important than ever. We asked industry experts to share one piece of advice they’d give to someone struggling to define ...

I have clothes hanging in my closet that I’ve barely worn since I bought them. They’re practically brand new, hanging there and never seeing the light of day. What gives? Here’s what I’ve learned. If ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

In this digital age, if you don’t have a strongly positioned personal brand, do you even exist? When you walk into any meeting, your personal brand precedes you. People form perceptions about you ...

Whatever you think of our President-elect, Donald Trump has spent his lifetime building and constantly selling his brand, shaping it to the needs of his marketplace be they investors, a TV audience or ...

How can I find my niche and define what is unique about my personal brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most ...

Whether you like it or not, you’re building a personal brand. Rachel Montañez is a keynote speaker on burnout and self-advocacy in the workplace. Her clients include a range of Fortune companies ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market ...