In today's crowded mailbox, direct mail has to interrupt routine. Here are strategies to turn a simple piece into a memorable ...

"As direct mail spend increases, it becomes critical for marketers and operations leaders to optimize for cost, speed and quality," said Ryan Ferrier, CEO of Lob. "The teams seeing the strongest ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

PostcardMania, a $100+ million marketing technology firm with more than 128,000 clients, announced today that it is seeking beta testers for the upcoming launch of its new automated direct mail ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Ashley is the Marketing Director of Mailing.com, which supports the direct mail marketing programs for many popular U.S. brands. At many companies, digital marketing and direct mail might as well ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...