Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

As the holidays approach, retail and e-commerce markets start preparing for the increase in demand. There is so much preparation—from launching new products to stocking up—to generate maximum revenues ...

Ecommerce has entered a new era where customer acquisition costs are rising, and retailers must find innovative ways to maximize profitability. The Rokt ecommerce marketing platform helps retailers ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...