I have officially found my new favorite slicking products.

Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety Gen Z.

For Mandy Fields, leading through volatility comes down to agility.

The beauty brand e.l.f. has just added a new flavor to its lineup of Glow Reviver Melting Lip Balms, and it’s giving skincare ...

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E.l.f. has become one of the premier mass market cosmetics brands, displacing brands that have been at the top for decades. It has distinct branding, with a focus on eco-friendly products and ...

The affordable cosmetics brand that generated over $1.2 billion last year is planting roots in Hollywood with a purpose-built office. But while the company expands its physical footprint, its stock ...

Usually, cosmetic brands just want to sell cosmetics. But e.l.f. Beauty’s “So Many Dicks” campaign has a different goal. The effort, which launched late last year and is still running, aims to ...

E.l.f. Beauty said its acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the company's net ...

e.l.f. is back at the Big Game highlighting e.l.f.’s Glow Reviver Lip Oil and celebrating positivity, inclusivity and accessibility OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from ...