Optimove’s Email Marketing Solution enhancements come on the heels of another record setting holiday season where it powered its clients to year-over-year growth of +155% email messages, +166% SMS ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

DirectGroup Bertelsmann, parent company of CDNow and majority owner of Barnesandnoble.com, said Friday that it will buy e-mail marketing and e-commerce firm Zooba.com. DirectGroup, the corporate ...

Internet advertising company DoubleClick said Friday it agreed to buy e-mail marketer MessageMedia in a deal worth about $41 million in stock--its second purchase of such services this year. New ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...