Two of the most important aspects of B2B marketing are lead acquisition and nurturing. I’ve talked before about the importance of email in your content marketing strategy. When someone gives you their ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nimble, the relationship-focused CRM built for the whole company, not just salespeople, announces the addition of Email Sequences. This new feature enables small ...

Sending an automated, calibrated series of messages to get a customer to take action is nothing new. However, startups often consider the value of their marketing to be the value of their product, and ...

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

Nimble has added Email Sequences to help small businesses nurture leads through a series of strategically personalized emails. Nimble's new Email Sequencing feature enables businesses to accelerate ...

If your business doesn’t implement email marketing in its strategy, then it’s losing out on what might be the best source of customers. According to Fool, “For every dollar spent on email marketing, ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement with marketing ...