A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

(Thomson Reuters Foundation) - When he was growing up in a small Egyptian town outside Cairo, Omar began feeling sexually attracted to other men. Too afraid to talk to family or friends, he turned to ...

Facebook has announced the official launch of its conversion tracking tool, an Ad Manager update which can count actions such as check outs and registrations generated by ads. This allows advertisers ...