“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” the company said Sunday in a statement. “We deeply regret this unfortunate error and are taking immediate action to remedy this.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.