In 2001, Filofax was a $30m global brand going from strength to strength, but then in 2007, Apple introduced the iPhone, a watershed moment for a business like Filofax and for the wider paper ...

From here, the Filofax brand was born in 1921 — its name suggested by the company secretary Grace Scurr, who said it was, after all, a file of facts. And she was clearly devoted to the idea.

The Filofax, one of the ultimate symbols of yuppie aspiration, is back, according to retailers who reported sales of the personal organiser have taken off after finding favour with women.