DETROIT — With its massive tire recall behind it, Bridgestone/Firestone said Thursday that it hopes to pull its battered tire business out of a slump with its most expensive ad campaign ever, which ...

CHICAGO (May 20, 2015) — Bridgestone Americas is playing up the skills of the mechanics at it Firestone Complete Auto Care locations in a new television ad spot, titled “Handcrafted,” and encouraging ...

That short, somewhat perplexing message is the underpinning of the new advertising campaign for Bridgestone Americas' Firestone brand. “People are keeping their cars…now longer than ever—on average 10 ...

Are you a print subscriber? Activate your account. 2 hours 7 min ago By Ad Age and Creativity Staff - 4 hours 24 min ago 5 hours 10 min ago By Asa Hiken - 8 hours 25 min ago By Brian Bonilla - 8 hours ...